Registration Open for CRASH COURSE 2020

St Xavier’s College, Mumbai

Course: Bachelor in Mass Media (BMM)

  1. Candidates belonging to the General Category (GC) whose date of birth falls on or after 1st June 1994 are eligible to appear for the Entrance Exams BMS/BMM 2017. Candidates belonging to the catholic religious community and SC/ST candidates who are born on or after 1st June 1992 are eligible to appear for the Entrance Exams BMS/BMM 2017.

  2. Candidates belonging to the GC, must secure at least 60% marks in aggregate in their QE.

  3. Candidates from the Minority Community must secure at least 55% in the QE.

  4. SC/ST candidates must secure at least 50% marks in their QE.

Selection process:

Stage 1 will be a written test of 100 marks (Objective Test on the OMR Sheet).

A Call List for the Interview Round will be made by giving a 60% weightage to the test and 40% weightage to the qualifying XII examination.

Stage 2 will be an interview cum written test (100 marks).

A Final Merit list will be made by giving a 70% weightage to the score obtained in Stage 2 and a 30% weightage to the score obtained in Stage 1.

Exam Date:

The entrance exam was held on 2nd June 2017

Test Pattern:

  • Stage I will be for 100 marks based on Multiple Choice Questions

  • It will be answered on an OMR Sheet

  • Not more than one option in the OMR sheet can be marked.

  • General Knowledge, Current Affairs, Data Interpretation, Economics, English Language & Comprehension Skills, Logical Reasoning and Critical Analysis & Creative Thinking.

Examination Centre:

The BMM 2017 Entrance exams are conducted ONLY at St. Xavier’s College, Mumbai.

Total Seats: 60

COURSE CURRICULUM:

Semester 1
1.01- Effective Communication and Translation Skills
1.02 - Introduction to Mass Communication
1.03 - History of Ideas
1.04 - Introduction to Sociology
1.05 - Introduction to Computer Graphics
1.06 – Introduction to Economics
Semester 2
2.01- Effective Communication and Translation Skills II
2.02 - Introduction to English Literature
2.03 - Introduction to Psychology
2.04 - Political concepts and Indian Political Studies
2.05 – Media Ethics
2.06 – Computer Graphics
Semester 3
3.01 - Introduction to Creative Writing
3.02 – Introduction to Cultural Studies
3.03 – Principles of Advertising
3.04 – Introduction to Management Principles & Organisation Behaviour
3.05 – Introduction to Journalism
3.06 – Introduction to Audio Video Production
Semester 4
4.01- Radio and Television
4.02- Print Production & Photography
4.03 – Theory of Media
4.04 – Mass Media Research
4.05 – Introduction to Marketing
4.06 – Film Reading and Appreciation
Semester 5(Advertising)
5.01- Advertising for International Markets and Contemporary Society
5.02 - Copy Writing
5.03 - Consumer behavior
5.04 - Media Planning and Buying
5.5 - Brand building
5.6 - Advertising Design
Semester 5(Journalism)
5.07- Reporting
5.08 - Editing
5.9 - Feature and Opinion
5.10 - Journalism and Public Opinion
5.11 - Indian Regional Journalism
5.12 – Newspaper – Magazine Making
Semester 6(Advertising)
6.01- Advertising and Marketing Research
6.02 - Legal environment and advertising ethics
6.03 - Financial Management
6.04 - Introduction to Public Relations
6.05 - Introductions to Integrated Marketing Communications
6.06 -Contemporary Issues
Semester 6(Journalism)
6.04- Introduction to Public Relations
6.06 Contemporary Issues
6.07 Press Laws and Ethics
6.08 Broadcast Journalism
6.9 Print Journalism
6.10 Digital Media

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