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Innovation & Entrepreneurship

From idea to product to company

This course teaches how new products and businesses are created: finding a problem, designing a solution, testing it with users, raising money and growing.

BBA / B.A. major or minorAny streamPitches, incubators, internships

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What is this course?

About Innovation & Entrepreneurship

This course teaches how new products and businesses are created: finding a problem, designing a solution, testing it with users, raising money and growing. It mixes business basics with design thinking and hands-on venture building.

What you will study

Curriculum, year by year

Typical curriculum, year by year. Each university sets its own course list.

Year 1

Design Thinking
Principles of Management
Economics
Business Communication

Year 2

Marketing
Finance for Start-ups
Product Development
Consumer Behaviour

Year 3

Venture Funding
Digital Business Models
Innovation Management
Incubator project

Final year

Launch a venture
Pitch to investors

Specialisation areas

Start-upsProduct managementVenture capitalSocial innovationCorporate innovation

Career options

Where this can take you

FounderYour own start-up

Product ManagerTech companies

Venture Capital AnalystVC funds

Innovation ConsultantConsulting firms

Growth / Marketing ManagerStart-ups

Higher studiesMBA, Master's in Innovation

Universities offering this course

Where you can study it

FLAME University

ProgrammeEntrepreneurship major (BBA Hons); PG programme in Entrepreneurship & Innovation

EntranceFEAT / SAT / ACT

UPES Dehradun

ProgrammeBBA programmes plus Runway incubator (250+ start-ups supported)

EntranceUPESMET-UG

UDIT, Gurugram

ProgrammeBBA Technology & Business Management

EntranceUniversity admission test & interview

Ashoka University

ProgrammeEntrepreneurial Leadership and Strategy minor

EntranceAshoka Aptitude Assessment + interview

Nayanta University

ProgrammeReal-world immersions in corporate, social and government sectors

EntranceNayanta Aptitude Test + interview

Programme names, eligibility and entrance tests change every admission cycle. Please confirm details on each university's official admissions page before applying.

How PRATHAM helps you prepare

Your route in, planned with PRATHAM

Getting into Innovation & Entrepreneurship starts with the right entrance test. PRATHAM prepares you for every test on this route, with expert faculty, updated study material and full-length mocks.

Entrance tests covered

IPMATNPATSETFEATCUET (BMS/BFIA)

Entrance test preparation

Quant, verbal and logical reasoning for BBA entrances
Business current affairs and start-up news
Group discussion and personal interview
Writing a strong 'why me' application essay
Full-length mocks for IPMAT, NPAT and SET
Concept-building classes in quantitative aptitude, critical reasoning, writing and problem-solving
University-specific modules for Ashoka, FLAME and other liberal-arts tests
Mock tests that simulate the real exam, with performance analytics showing strengths and weak areas
Doubt-solving and mentorship in small groups and one-on-one

Choosing the right course and college

Psychometric test and report: your aptitude, strengths and personality fit, mapped to courses
Guidance that builds decision-making confidence for students and parents
College shortlisting and application strategy based on your marks, interests, eligibility and career goals

Application and interview preparation

Four-session Essay Writing Bootcamp: structuring ideas, grammar, style and timed practice
Past essay topics, a practice library and the SPEEL method (Statement, Point, Example, Explanation, Link), with feedback on mock essays
Statement of Purpose support: brainstorming, mentor-assisted drafting, an SOP bank from past admits, and final proofreading
SOPs tailored to each university, for example academic curiosity for Ashoka and a passion-driven story for FLAME
Letter of recommendation guidance: choosing recommenders, inputs for teachers and a quality checklist
Personal interview training plus three mock interviews (general, SOP-based and university-specific), recorded with feedback

Profile building

Profile audit to find gaps
Building achievements in academics, leadership, volunteering, internships and research
Guidance on MUNs, debates, competitions, summer programmes and online certifications
Professional resume and LinkedIn profile, aligned with your SOP and interview

Book a free counselling session: 7065609060 · prathamonline.com