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Design + Business

Design that sells, business that delights

Design + Business (often called Design Management) teaches how brands, products and services are designed and then brought to market.

BBA / B.Des combinedAny streamStrategy + studio
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What is this course?

About Design + Business

Design + Business (often called Design Management) teaches how brands, products and services are designed and then brought to market. You learn design thinking with marketing, finance and strategy, so you can lead creative teams and run design-led businesses.

What you will study

Curriculum, year by year

Typical curriculum, year by year. Each university sets its own course list.

Year 1
  • Design Thinking
  • Principles of Management
  • Visual Communication
  • Economics
Year 2
  • Brand Strategy
  • Consumer Behaviour
  • Service Design
  • Marketing
Year 3
  • Luxury & Retail Management
  • Design Leadership
  • Finance for Creative Businesses
  • Internship
Final year
  • Brand or venture capstone

Specialisation areas

Brand managementService designLuxury & fashion businessRetailCreative strategy
Career options

Where this can take you

Brand ManagerFMCG, D2C brands
Design StrategistAgencies, consultancies
Service DesignerBanks, tech, consulting
Luxury & Retail ManagerFashion and lifestyle brands
Creative Business FounderYour own brand
Higher studiesMBA, M.Des Strategic Design
Universities offering this course

Where you can study it

FLAME University

ProgrammeDesign Management major (BBA Hons)

EntranceFEAT / SAT / ACT

UDIT, Gurugram

ProgrammeBBA Technology & Business Management; BBA Luxury & Fashion Management

EntranceUDIT admission test + interview

UPES Dehradun

ProgrammeB.Des and BBA programmes

EntranceUPESDAT / UPESMET-UG

O.P. Jindal Global University

ProgrammeBusiness and design programmes

EntranceJSAT / CUET

Programme names, eligibility and entrance tests change every admission cycle. Please confirm details on each university's official admissions page before applying.

How PRATHAM helps you prepare

Your route in, planned with PRATHAM

Getting into Design + Business starts with the right entrance test. PRATHAM prepares you for every test on this route, with expert faculty, updated study material and full-length mocks.

Entrance tests covered
FEATIPMATNPATSETUPESMETCUET
01

Entrance test preparation

  • Quant, verbal and logical reasoning for BBA-style tests
  • Brand and business current affairs
  • Creative and case-based interview practice
  • Application essays
  • Full mocks with analysis
  • Concept-building classes in quantitative aptitude, critical reasoning, writing and problem-solving
  • University-specific modules for Ashoka, FLAME and other liberal-arts tests
  • Mock tests that simulate the real exam, with performance analytics showing strengths and weak areas
  • Doubt-solving and mentorship in small groups and one-on-one
02

Choosing the right course and college

  • Psychometric test and report: your aptitude, strengths and personality fit, mapped to courses
  • Guidance that builds decision-making confidence for students and parents
  • College shortlisting and application strategy based on your marks, interests, eligibility and career goals
03

Application and interview preparation

  • Four-session Essay Writing Bootcamp: structuring ideas, grammar, style and timed practice
  • Past essay topics, a practice library and the SPEEL method (Statement, Point, Example, Explanation, Link), with feedback on mock essays
  • Statement of Purpose support: brainstorming, mentor-assisted drafting, an SOP bank from past admits, and final proofreading
  • SOPs tailored to each university, for example academic curiosity for Ashoka and a passion-driven story for FLAME
  • Letter of recommendation guidance: choosing recommenders, inputs for teachers and a quality checklist
  • Personal interview training plus three mock interviews (general, SOP-based and university-specific), recorded with feedback
04

Profile building

  • Profile audit to find gaps
  • Building achievements in academics, leadership, volunteering, internships and research
  • Guidance on MUNs, debates, competitions, summer programmes and online certifications
  • Professional resume and LinkedIn profile, aligned with your SOP and interview

Book a free counselling session: 7065609060 · prathamonline.com

Ready to start your Design + Business journey?

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