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St Xavier’s College, Mumbai

 
Course: Bachelor in Mass Media (BMM)

 

Eligibility:

  1. Candidates belonging to the General Category (GC) whose date of birth falls on or after 1st June 1994 are eligible to appear for the Entrance Exams BMS/BMM 2017. Candidates belonging to the catholic religious community and SC/ST candidates who are born on or after 1st June 1992 are eligible to appear for the Entrance Exams BMS/BMM 2017.
  2. Candidates belonging to the GC, must secure at least 60% marks in aggregate in their QE.
  3. Candidates from the Minority Community must secure at least 55% in the QE.
  4. SC/ST candidates must secure at least 50% marks in their QE.

 

Selection process:

Stage 1 will be a written test of 100 marks (Objective Test on the OMR Sheet).

A Call List for the Interview Round will be made by giving a 60% weightage to the test and 40% weightage to the qualifying XII examination.

Stage 2 will be an interview cum written test (100 marks).

A Final Merit list will be made by giving a 70% weightage to the score obtained in Stage 2 and a 30% weightage to the score obtained in Stage 1.

 

Exam Date:

The entrance exam was held on 2nd June 2017.

 

Test Pattern:

  • Stage I will be for 100 marks based on Multiple Choice Questions
  • It will be answered on an OMR Sheet
  • Not more than one option in the OMR sheet can be marked.
  • General Knowledge, Current Affairs, Data Interpretation, Economics, English Language & Comprehension Skills, Logical Reasoning and Critical Analysis & Creative Thinking.

 

Examination Centre:

The BMM 2017 Entrance exams are conducted ONLY at St. Xavier’s College, Mumbai.

 

Total Seats: 60

 

Course Curriculum:


Semester 1
1.01- Effective Communication and Translation Skills
1.02 - Introduction to Mass Communication
1.03 - History of Ideas
1.04 - Introduction to Sociology
1.05 - Introduction to Computer Graphics
1.06 – Introduction to Economics

Semester 2
2.01- Effective Communication and Translation Skills II
2.02 - Introduction to English Literature
2.03 - Introduction to Psychology
2.04 - Political concepts and Indian Political Studies
2.05 – Media Ethics
2.06 – Computer Graphics

Semester 3
3.01 - Introduction to Creative Writing
3.02 – Introduction to Cultural Studies
3.03 – Principles of Advertising
3.04 – Introduction to Management Principles & Organisation Behaviour
3.05 – Introduction to Journalism
3.06 – Introduction to Audio Video Production

Semester 4
4.01- Radio and Television
4.02- Print Production & Photography
4.03 – Theory of Media
4.04 – Mass Media Research
4.05 – Introduction to Marketing
4.06 – Film Reading and Appreciation

Semester 5(Advertising)
5.01- Advertising for International Markets and Contemporary Society
5.02 - Copy Writing
5.03 - Consumer behavior
5.04 - Media Planning and Buying
5.5 - Brand building
5.6 - Advertising Design

Semester 5(Journalism)
5.07- Reporting
5.08 - Editing
5.9 - Feature and Opinion
5.10 - Journalism and Public Opinion
5.11 - Indian Regional Journalism
5.12 – Newspaper – Magazine Making

Semester 6(Advertising)
6.01- Advertising and Marketing Research
6.02 - Legal environment and advertising ethics
6.03 - Financial Management
6.04 - Introduction to Public Relations
6.05 - Introductions to Integrated Marketing Communications
6.06 -Contemporary Issues

Semester 6(Journalism)
6.04- Introduction to Public Relations
6.06 Contemporary Issues
6.07 Press Laws and Ethics
6.08 Broadcast Journalism
6.9 Print Journalism
6.10 Digital Media