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Mass Communication

What is Mass Communication?

In the simplest definition, Mass Communication is the ability to communicate with the masses effectively, efficiently and empathically. Think about the following statistics and this would drive home the point about why this field is just going to grow and grow in the coming few years:

  • India’s population (read: masses) is growing @ 1.58% i.e. 17% of world population is in India
  • The new media and social media is what reaches the masses the quickest
  • The number of channels per medium of audience reach have grown
  • From 2 TV Channels in 1990s, we have more than 500 TV channels in India
  • From 2 Radio frequencies, we have more than 10 radio frequencies in Delhi alone
  • Print is now diversified into specific finance newspapers, sports magazines, art and culture journals etc.

So, what does it mean for you?

If you have a passion for anything, from cinema to economics, from news to Page 3, from direction to animation, from editing to photography: Mass Communication has something interesting to offer to you. The potential after-graduation careers in Mass Communication are available in wide array: advertizing, client management, journalism, event management, photography, etc.
Gone are the days when in order to pursue Mass Communication, one had be a graduate. Today, a lot of credible names offer Mass Communication at 10+2 level. What's more, majority of these colleges do not admit you on the basis of XII score
There are various courses offering Mass Communication based on different specializations

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